How to Write A 15 Second Radio Ad That Gets Prospects to Call or Visit Your Website:

When I wrote my first radio ad for my gym, I did like everyone else, I used the cheesy, cliches and did nothing but repeat my gym name and phone number. Then when I learned my way of marketing I realized I had to get my entire pitch across in 15 seconds or 30 seconds. I choose 15 seconds because it was cheaper and people will listen to 15 seconds pitches without being bored. I wrote down all the benefits and features of using my business and then wrote them into a paragraph that flowed when read. Here’s my 15 second pitch that gets me great responses every time I use it. I check the stats on my website daily and most days I get 10-15 Hits, but when I run my ad I get 50-100 hits. Here’s my ad, ” Temple Gym, A 24 hour fully automated facility in Northport, Al, is the only gym in town that’s got a 30 day money back guarantee and 24/7 automated so you can come in anytime and not be worried about people watching you workout. Call our automated message at 333-1999 or visit”


19 Responses to “How to Write A 15 Second Radio Ad That Gets Prospects to Call or Visit Your Website:”

  1. 1 keyaudioads 2008-10-10 at 5:58 p

    Hay nice write up, I’m looking for 10 second samples, if your interested in creating such an ad, please by all means contact us, we run certain type ads for free.

  2. 2 RestoreTheRepublic 2008-10-10 at 5:58 p

    Thank you so much for the great tip on writing a 15 second radio ad. I am going to try it. I used to work for a radio station and had to write ad copy for my clients, but it’s been a long while, and this was a great refresher.

    Glad that radio is working for you.

    Thanks again.

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