Writing sales letters for your gym
My sales letters that we mail out to prospects for my gym are the exact same brochures we give out in the gym when visitor show up.
I know that all the gyms in my town have these brochures of mainly pictures of equipment or a bodybuilder that have dumb sayings and the prices on them. That is what i used to do also, until i tried another approach of using the sales letters i wrote for my mailing list of potential prospects.
Then i placed a “Take One” box by the front door and started getting phone calls saying they wanted to come and sign up without me even telling them any contract stuff at all because they already knew everything to do and how many months they wanted to sign up.
I have no pictures at all on my brochures and they are 4 pages long. Not all people read the whole thing, but many do because they are signing a contract and many have been screwed by other gyms into signing up for 2 years when they thought they signed up for a year or less.
All the other gym owners i have talked to have said ” who would read all this”, my response is the same everytime, “no one except someone wanting to join a gym”. If i am open about all the pros and cons of my contracts i don’t get very mean phone calls from members that thought they signed up for something different. The first thing the mad member says is “i thought i would be taken out after the contract was up, and i used to have to say, no, if you read the back of the contract in really small writing you’ll see it. This is how the gym business has gotten the used cars salesman look. I now put all the it out front for them to see and they come in now and love it. I haven’t had not one mad phone call since and i have three times as many members as before.
Just think of if you were walking into a gym for the first time and write all the questions down you would have to ask and then answer them. That’s your sales letter and brochure.
The last thing i do is put my personal cell phone # on all my materials and let them know they can call me anytime, and they all say that they feel they have a personal relationship with someone that does that.
I can be reached at email@example.com questions about marketing your fitness center, health club, or gym. thanks, shannon cook