The simplest and most cost effective marketing thing you can do on a website to market your gym, health club, or fitness center is:

This is the best and cheapest thing I have ever done to market my gym.

my website is uglier than pootin in church, but i get more quality leads from this one thing than almost all of my website copy combined. If you dont believe me on the ugliness, go to  www.templegym.tv  and look at it.

When i say quality leads I mean that people see this on my site and decide that want to join if they come in instead of coming in to look around and then seeing that its not for them, simply because they can come in and look around from the comfort of their computer or mobile phone if they have the Internet on their phone.

Here it is:

 

 

The video tour is the most talked about thing by new members coming in to sign up.

BUT, don’t use a digital camera, use must use a camera that will allow you to walk around and see what they will see when you take them on a tour of your gym. The worst thing you can do is to stand in the middle of your gym and go around in a circle. It makes people dizzy. I know the gyms in my area that have the virtual tour on their sites always do the dizzy type tour and you cant tell what they have in there gyms. They say my video looks cheap, and it might, but every new prospect comments on how they love it and how it made them decide to come in and join.

 

Shannon Cook is avaliable for hire in marketing consulting or turning your gym into a 24 hour gym or starting a gym from scratch. Contact Shannon at   templegym@comcast.net

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